A new advertising campaign from Google will likely bring more ads to users of Google TV and Android TV Boxes that are increasingly popular among cord-cutters and streamers.

According to a blog post from Google, they are officially launching the “Google TV Network” that will focus on bringing more ads to the live streaming channels offered within Google TV.

This network will offer “targeted, in-stream video inventory across more than 125 channels built into Google TV” as a method to reach the ever-growing number of people accessing free, ad-supported streaming services and channels often referred to as FAST. Currently, 60% of households use these services and many expect this number to continue growing as time goes on.

In the blog article, Google says that viewers of their free streaming channels average 75 minutes per day of watch time and that currently there are over 20 million active users on Google TV/Android TV OS.

With the implementation of Google TV Network, we can expect to see the ads ramp up on these services and the plan is that these will be “non-skippable” as well as “6-second bumper ads” that advertisers can purchase directly through Google Ads.

We have seen an uptick in advertisements on media devices as Amazon recently implemented full-screen ads on the home page of Firestick/Fire TV Devices which has annoyed thousands.

Many Google TV/Android TV users enjoy the ability to sideload 3rd party launchers such as Wolf Launcher that alter the home page entirely to remove targeted ads and let you personalize the display to your liking.

Unfortunately, if you use Google TV’s live streaming tab you can expect to see the ads ramp up without any way of removing or reducing these on your device. You can read the official blog post from Google using the link below.

What do you think of Google’s new Google TV Ad Network? Do you use these FAST services for live streaming? Let us know what you think in the comment section!